Few years back, a viral campaign was launched by the Danish Road Safety council to draw attention to the speed limits. The short documentary includes topless blondes (known as speed control bikini bandits) standing at the roadside holding speed limit signs.
Here's the campaign video (censored version) ...(more)
Apply cool running water to the burn injury immediately.
Cold running water from the tap or shower is very effective (preferably water below 15 ⁰C) and should be applied immediately after the burn injury and continued for 20 minutes duration. This will greatly reduce tissue damage. But, never use ice for first aid as it serves no useful purpose.